ABR! - Always Be Recruiting
Staffing: The Cornerstone of Growth in Home Care
Staffing remains the single most important factor in growing a home care or personal care agency. Without enough caregivers, agencies turn away referrals, limit services, and leave revenue unrealized. For owners, understanding and managing staffing is not just operational — it directly impacts the value of your business. That’s why staffing and retention are critical when selling your healthcare business.
The Numbers Tell the Story
In 2025, caregiver turnover hovers around 75–80%, and nearly 60% of agencies report insufficient staff to meet demand. Average wages range from $17–$20 per hour, and the workforce is projected to grow from 4.3 million employed in 2024 to 5.1 million by 2034, with roughly 765,800 job openings per year. For agency owners, these figures aren’t just statistics — they show why recruiting and retention directly drive growth and business valuation.
Retention Equals ROI
Agencies that prioritize caregiver retention save thousands in hiring and training costs, increase capacity to serve more clients, and strengthen client satisfaction. Investments in competitive wages, flexible schedules, career development, and recognition programs directly improve retention. These strategies aren’t just operational improvements — they increase the value of your business when the time comes to sell.
Maximize Your Agency’s Value When Selling
If you’re preparing to sell your healthcare business, a stable, well-trained team of caregivers makes your agency far more attractive to buyers. For expert guidance, contact Jake at jake@acquire.care. His experience in selling healthcare businesses ensures that strong staffing translates into higher offers and smoother transactions.
Remember: your workforce is more than employees — it’s the foundation of growth, profitability, and saleability. Focus on recruiting and retention now, and you’ll unlock maximum value later. For advice on selling your healthcare business, reach out to Jake@acquire.care today.
Quick Staffing Data (2025)
Caregiver turnover: ~75–80%
59% of agencies report insufficient staff
Median annual wage: ~$34,900
Average hourly pay: NY $18.41 | CA $16.93 | WA $20.19
Workforce growth: 4.3M (2024) → 5.1M (2034)
Annual job openings: ~765,800
DC raised PCA reimbursement rates (July 2025)
